Marc Barnett is responsible for driving Mi9's overall commercial and trading strategy, pricing, yield, ad product roadmap and commercial partnerships. He also oversees the BingAds business and Microsoft Advertising Exchange, and is responsible for driving the strategic direction of programmatic trading, performance media and third party networks. Marc's team also drives integration with Mi9's network partners and manages the Microsoft strategic relationship.
Marc re-joined Mi9 in December 2011, after spending time with Microsoft Advertising in Singapore. As the Director of Specialist Sales for Asia Pacific, he was responsible for driving advertising revenue for Microsoft's full suite of online advertising products across the region.
Previously, Marc spent four years with ninemsn in a variety of commercial roles, mostly recently as the Director of Commercial Operations and Performance Media. In this role, he was responsible for launching and managing MSDR, the Performance Media business and managing the display Ad Operations team.
He first commenced his digital media career as a member of the start-up team that launched Overture (now Yahoo Search Marketing) in the Australian market. As Sales Manager, he led a team responsible for developing search marketing demand and driving revenue across direct and agency clients.