Alex Parsons is the Managing Director of Mi9, responsible for the Nine Entertainment Co. (NEC) digital businesses including the ninemsn network, 9Jumpin, Daily Mail Australia and RateCity.
Alex brings to the role a wealth of skills and experience across digital media and e-commerce, developed in a variety of leadership positions in both the Australian and international markets. His positions include Director of Product for eBay Australia and New Zealand, where he played a key part in taking the company to number one position in the Australian market. He then joined Telstra's Sensis business division as Group Manager of Search, where he launched Click Manager, an innovative arbitrage customer acquisition solution for small businesses.
In 2007 Alex joined ninemsn, initially leading the Microsoft Products division of Hotmail Messenger and Search. During this time his role expanded to include the Marketing division and then onto Managing Director, ninemsn. Leading the teams responsible for re-launching Nine News, launching Bing, Jump-in and a variety of Nine content genres, he built a strong team which consistently broke audience and usage records.
In 2012 Alex was offered the opportunity to lead one of NEC's joint ventures, RateCity, Australia's leading consumer finance comparison service. Over the last two years Alex has built the team and driven the business to achieve amazing revenue growth levels.
Returning to now lead the Mi9 business, Alex is passionate about the future of digital media and the unique opportunity NEC has in this market. He believes in leveraging the power of the technology and amazing content to deliver growth and efficiencies to both existing markets as well as creating new markets. With experience in creating and delivering innovation across product, marketing and commercial models, Alex is passionately committed to creating the future of digital for NEC.