Our people

We wrote a Manifesto about who we are, what we stand for, how we work and the culture we aspire to. Check out the Mi9 Manifesto here and meet some of our key people who are out in the market sharing the Mi9 story:

Alex ParsonsManaging Director

Alex Parsons is the Managing Director of Mi9, responsible for the Nine Entertainment Co. (NEC) digital businesses including the ninemsn network, 9Jumpin, Daily Mail Australia and RateCity.

Alex brings to the role a wealth of skills and experience across digital media and e-commerce, developed in a variety of leadership positions in both the Australian and international markets. His positions include Director of Product for eBay Australia and New Zealand, where he played a key part in taking the company to number one position in the Australian market. He then joined Telstra's Sensis business division as Group Manager of Search, where he launched Click Manager, an innovative arbitrage customer acquisition solution for small businesses.

In 2007 Alex joined ninemsn, initially leading the Microsoft Products division of Hotmail Messenger and Search. During this time his role expanded to include the Marketing division and then onto Managing Director, ninemsn. Leading the teams responsible for re-launching Nine News, launching Bing, Jump-in and a variety of Nine content genres, he built a strong team which consistently broke audience and usage records.

In 2012 Alex was offered the opportunity to lead one of NEC's joint ventures, RateCity, Australia's leading consumer finance comparison service. Over the last two years Alex has built the team and driven the business to achieve amazing revenue growth levels.

Returning to now lead the Mi9 business, Alex is passionate about the future of digital media and the unique opportunity NEC has in this market. He believes in leveraging the power of the technology and amazing content to deliver growth and efficiencies to both existing markets as well as creating new markets. With experience in creating and delivering innovation across product, marketing and commercial models, Alex is passionately committed to creating the future of digital for NEC.

Christiaan Rutten, Director, Business Strategy and OperationsDirector, Business Strategy and Operations

Christiaan Rutten leads Mi9's overall business strategy with a focus on financial planning and analysis, operating strategy, execution, and performance management. He is also responsible for Mi9's commercial operations driving the monetisation, inventory, trading, campaign optimisation and ad product strategies - partnering with the national sales team to maximise revenue potential.

Christiaan joined Mi9 in 2012 after ten years in media across a range of disciplines including sales planning and performance, business development and partner management, inventory and monetisation, research and insights, and general business management. He is passionate about driving sustainable business performance while delivering great experiences and opportunities for both audiences and advertisers.

Emma-Jayne Owens, National Sales Director, Mi9 MediaEmma-Jayne Owens, National Sales Director, Mi9 Media

As National Sales Director Emma-Jayne leads Mi9's integrated national sales force. Working alongside the state directors, she ensures Mi9 is delivering solutions consistently across the whole of Australia, and continues to be considered the digital partner of choice by our agencies and clients.

Before joining Mi9 and the digital industry Emma-Jayne spent 15 years with Austereo where she headed up Agency Sales.

Hal Crawford, Editor in Chief & PublisherCommercial director

Hal Crawford oversees ninemsn's Editorial division, encompassing all 60+ content sites across the web portal and as Publisher is responsible for all product approvals.

Hal has been at the forefront of digital news and content creation in Australia since he joined ninemsn in 2006 as news editor. In 2010 he was appointed Head of News and in 2011 he became Editor in Chief.

Hal believes the audience knows best and his team is driving the ninemsn strategy to "put users at the heart of the story". Deep insight into user preferences and behaviours are dictating how ninemsn creates and curates content.

He began his journalism career at The West Australian newspaper, working as a general, police and political reporter before specialising in technology journalism. After leaving The West he travelled and wrote as a freelancer for magazines, newspapers and websites. Hal lived in The Netherlands for three years, working for Radio Netherlands before returning to teach journalism at La Trobe University in Melbourne. He now lives in Sydney with his wife and three daughters.

Kelly Ferguson, Chief Information OfficerKelly Ferguson, Chief Information Officer

Kelly leads Mi9's technical, design and data capabilities. Her team is responsible for all product development, technology, creative and build functions and works closely alongside the editorial and commercial teams to run the ninemsn network and Mi9's suite of digital properties.

Kelly has been with Mi9 since 2011. Prior to that she was the Support Services Group Manager for the Healthcare division of Philips Electronics Ltd. From 2000 until 2008, Kelly held a variety of senior roles at Microsoft in the United States and Australia. Kelly has a passion for IT and leadership, and has worked in Asia Pacific, Europe, Africa and the Americas. She lives in Sydney's northern beaches with her husband and two children.

Rebecca Haagsma, Director of TVDirector of TV

Rebecca Haagsma's role sees her work closely with Nine Entertainment Co. to ensure Channel 9 and Mi9 are bringing TV stories to digital platforms. She has particular focus on Jump-in - Nine's catch-up, second screen and web platform.

Before being appointed to her current role, Rebecca was Director of Product Innovation, responsible for publishing an exciting, challenging and innovative roadmap of products across the ninemsn network and across devices. Prior to that she spent two years as Head of Lifestyle and Mobile Audience for ninemsn, overseeing the ACP masthead digital properties along with ninemsn food, health and beauty products, as well as running the tablet and smartphone audience strategies and implementations.

Prior to joining ninemsn, her previous roles included: Digital Director at ACP Magazines, Project Director of the global online directory Hotfrog, Group Publisher print and digital of the marketing and media titles (including B&T) at Reed Business Information, and Publishing Manager for the Historic Houses of Trust of NSW.

Steve Geelan, Commercial DirectorSteve Geelan, Commercial Director

Steve Geelan is responsible for driving Mi9's commercial and strategic relationships, the overall strategy with Mi9's network partners and the go-to-market product strategy across the Mi9 portfolio. He also oversees the New Zealand Mi9 operation as well as the premium Bing Ads business and Mi9 Advertising Exchange - driving Mi9's search and programmatic strategy in Australia and New Zealand. Steve's team drive integration with Mi9's network partners and manages the Microsoft, Daily Mail Australia and Bauer strategic partnerships.

Steve joined Mi9 in October 2012 having spent three years in a digital start-up business as General Manager for Australia and New Zealand at Mediata; a behavioural advertising and data business.

Steve has over sixteen years media experience in the UK and Australia, across the out of home and online sectors. A proud Charlton Athletic FC supporter, Steve lives in Sydney with his wife Elsa and son Vincent.