Marc Barnett is responsible for driving Mi9's overall commercial and trading strategy, pricing, yield, ad product roadmap and commercial partnerships. He oversees the New Zealand Mi9 operation, as well as the HWW business, Bing Ads business and Microsoft Advertising Exchange. He is responsible for driving the strategic direction of programmatic trading, performance media and third party networks. Marc's team also drives integration with Mi9's network partners and manages the Microsoft, Daily Mail and Bauer strategic relationships. Marc is also a Director of Rate City, a JV between Mi9 and Canstar.
Marc re-joined Mi9 in December 2011, after spending time with Microsoft Advertising in Singapore. As the Director of Specialist Sales for Asia Pacific, he was responsible for driving advertising revenue for Microsoft's full suite of online advertising products across the region.
Previously, Marc spent four years with ninemsn in a variety of commercial roles, mostly recently as the Director of Commercial Operations and Performance Media. In this role, he was responsible for launching and managing MSDR, the Performance Media business and managing the display Ad Operations team.
Marc lives in Sydney with his wife Ela.