Mi9 is one of Australia’s leading digital media companies with the potential to reach up to 70%* of the population each month. A member of the Nine Entertainment Co family, Mi9 is an expansion of the ninemsn business including a range of products and brands across; online publishing, data strategies, consumer insights, digital design and advertising technologies. Our purpose is “to create the future of media” and imagination + intelligence underpins everything we do.
Reaching 12 million Australians each month, Mi9 includes 60+ premium content sites like ninemsn, Nine News, Wide World of Sports, The FIX, The Australian Women’s Weekly and Woman’s Day – and Channel Nine’s companion TV app Jump-in.
With other digital investments and products like Ratecity, Microsoft Media Network, HWW and the Microsoft Advertising Exchange, we are always looking to create new digital experiences that entertain, inform and connect with Australians.
See the full list of Mi9 brands here.
With the continued convergence of TV and digital, Mi9 became a part of the Nine Entertainment Co family in November 2013. Nine Entertainment Co agreed to acquire Microsoft’s 50% share of the business which was originally established in 1997, and for 16 years was a 50-50 joint venture between NEC and Microsoft. Mi9 and Microsoft maintain a long term strategic partnership agreement whereby Mi9 sells Microsoft’s suite of advertising products across Australia and New Zealand, while leveraging their world leading technology, data, insights and innovation.
Mi9 is committed to creating, amplifying and delivering digital ideas for our advertisers that connect with consumers, delivered through real scale that matters. This is always driven by a deeper understanding of consumer behaviour and smarter use of data. We have the tools and technology to enable brands to reach the right person at the right place at the right time.
With its headquarters in Sydney, Mi9 employs more than 320 people across Australia and New Zealand, with offices in Melbourne, Perth, Brisbane and Auckland.
See opportunities to join us here.
*Total reach of Mi9 network including Skype. Without Skype Mi9 network reach is 64% of all online Australians.
Source: Nielsen Online Ratings October 2013 (IAB preferred supplier), Nielsen MediaView Video Census October 2013