About Mi9

Mi9 is one of Australia’s leading digital media companies with the potential to reach up to 74%* of the population each month. A member of the Nine Entertainment Co. family, Mi9 is an expansion of the ninemsn business including a range of products and brands across; online publishing, data strategies, consumer insights, digital design and advertising technologies. Our purpose is “to create the future of media” and imagination + intelligence underpins everything we do.

Reaching 14.5 million Australians each month, Mi9 includes premium content sites like ninemsn, Nine News, Wide World of Sports and TheFIX, as well as new Lifestyle sites Honey, Coach, Pickle, Homes and Elsewhere.

New to our portfolio is 9Now - the only destination for live streaming and exclusive on-demand content of Nine Network's TV channels.

Mi9 has a long-running strategic partnership with Microsoft whereby we sell Microsoft's suite of advertising products across Australia and New Zealand, while leveraging world-leading technology, data, insights and innovation.

With other digital investments and products like Ratecity, Pedestrian.tv, and the Microsoft Advertising Exchange, we are always looking to create new digital experiences that entertain, inform and connect with Australians.

See the full list of Mi9 brands here.

With the continued convergence of TV and digital, Mi9 became a part of the Nine Entertainment Co family in November 2013. Nine Entertainment Co agreed to acquire Microsoft’s 50% share of the business which was originally established in 1997, and for 16 years was a 50-50 joint venture between NEC and Microsoft.

Mi9 is committed to creating, amplifying and delivering digital ideas for our advertisers that connect with consumers, delivered through real scale that matters. This is always driven by a deeper understanding of consumer behaviour and smarter use of data. We have the tools and technology to enable brands to reach the right person at the right place at the right time.

*Total reach of online population.

Source: Nielsen Digital Ratings Monthly, February 2016