Welcome to the Invention Economy
Culture has caught up to the tools technology has brought us. Our parents are texting, we're finding love online, buying fancy TVs through the internet, tweeting strangers how our last date went, reading books to our kids through Skype, watching television and movies through the internet, and so many other things that seemed a little strange just a few years ago. Already in the last 20 years we've seen amazing inventions, but years from now we'll look back and say this was the moment that digital technology went from being a novelty in our lives, to being the foundation for how we live. How can brands, agencies, and media properties succeed in this new economy?
Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky in 2003. At CP+B, Jeff is working on brands that include Kraft, Microsoft, Domino's Pizza, Coke Zero, and Best Buy. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he worked on HP, Saturn, and Goodyear. Before Goodby, Jeff began his career at Modem Media, specialising in GIF banner optimization.
Jeff has been recognized nationally and internationally by every major industry award show. He has won the Grand Prix at Cannes five times, Best of Show at the One Show, and the Grand Clio at the Clio Awards. His work has been showcased in several publications, including the Wall Street Journal, the New York Times, Time Magazine, and Newsweek. Jeff has also been a featured commentator on CNBC.