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EVENT HIGHLIGHTS VIDEO

Watch this event highlights video from the ninemsn Digital Marketing Summit 2011.

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MEET THE PRE-FAMILY MAN

To understand what drives this segment and what role media and technology plays in his life, we surveyed over 500 pre-family men in Australia, asking a range of questions from their current and future priorities through to what media they use, when and why. Our overall aim was to understand current media trends as well as identify how best to reach and engage this valuable consumer.

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MEET THE SCREENS WHITE PAPERMicrosoft and BBDO conducted a Global study across five countries to understand: How do people around the world engage with, socialize around and add value to their lives with different screens? As marketers, should the content we create be tailored to the screen on which it will appear? Download this whitepaper to learn about the consumer's relationship with each screen (TV, PC, Tablet, and mobile)

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MICROSOFT ADVERTISING EXCHANGE

On Wednesday 9 November, ninemsn officially launched the Microsoft Advertising Exchange in Australia. This is the country's first true real-time premium ad exchange allowing agencies to buy premium inventory in real-time through their demand side platform (DSP).

Download Overview

Watch a video explaining the Exchange

Case Study: Find out how the Microsoft Advertising Exchange drives 8x conversion boost for niche e-tailer

Case Study: Learn how the Microsoft Advertising Exchange drove 247% higher conversion rate for Vivaki
RICH MEDIA

Check out the most inventive rich media executions of 2011.

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DATE:
9 November 2011

TIME:
8:30am - 5:30pm

VENUE:
Big Top, Luna Park
Sydney


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