I have been at ninemsn for almost two months now and during that time I have been out meeting many of you - our clients and agency partners. I have been asking you what challenges you have and how can we help solve these?
I consistently hear that you require fewer points of contact, deeper levels of engagement and relevance from your publishing partners. You are also telling me that there is a data explosion, and you need to interpret vast quantities of data to get a clear picture of the customers.
I believe the face of media in Australia and New Zealand is fundamentally changing and technology plays an ever greater role in connecting advertisers to the best audience.