Mi9's View

Ninemsn's View

 
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Looking ahead in 2013

It’s been almost eight months since I landed in Australia now and I’ve used that time to really observe where this market is heading. I’ve completed my deep-dives and now with my head above water and the year ahead, I want to share some of the trends we see shaping 2013 for Mi9.

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Tips to making your content contagious

We have been investigating the essence of shareability in news content for just over a year. After collecting data on a lot of shared content, both within ninemsn and from other publishers, we have developed certain rules of thumb for shareable content creation. We do not claim to have a single, consistent recipe for creating shareable content, nor do I think we ever will.

The importance of this investigation is difficult to exaggerate - already ninemsn's main news site receives around 15 percent of its visitors direct from Facebook. We think that as social networks mature and proliferate, that percentage will grow. Knowing what kind of content people share and why is key to maximising our audience in a digital world where behaviour is so clearly changing.

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London Olympics 2012 Wrap Up

Now that the Olympic team is home I would like to take a moment to reflect on and highlight the most successful sporting event ever hosted by ninemsn – the London 2012 Olympic Games.

By the end of the closing ceremony, the site had served close to 50 million page impressions and 6 million video streams. On Wide World of Sports, where the ninemsn London 2012 Olympics site was located, we hosted an average of 400,000 unique browsers a day, which is two and half times greater than the site’s average day. This helped Nine bring The Games to the Australian population on a scale not seen before.

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The Aussie Mum – the surprising technologist in the family

There’s arguably no other life event which brings about such dramatic changes. Becoming a mother impacts a woman’s lifestyle, income, relationships and the communities she chooses to be involved with. Unlike her mother’s era, today’s mum has access to a global, online digital network that is there for her whenever she needs it – and she relies on it. Mi9 recently conducted independent research into 500 Aussie Mums to uncover just how they’re using online, giving advertisers real insights into how to reach and engage them effectively.

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The Exchange Evolution

Late last year Mi9 launched Australia’s first premium Advertising Exchange, predicting it to be a game changer. Six months on and we are in a time where the rate of change is nothing like this industry has experienced before. Automated trading is here; get on the platform to avoid missing the train!

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Five tips for creating digital ads that work

Mi9 looked into the top performing creative campaigns across its network of 80+ content sites, to find out what works and why – to develop five digital top tips for advertisers.

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Targeting, today and tomorrow

Big data together with technology hold the potential for a new age of transparency, efficiency and impact for digital advertising.

To deliver on this we have invested heavily in our data strategy, products and capabilities. Over the coming months we will be bringing to market insight driven campaign planning, return on investment validated targeting and the ability to measure, respond and optimize campaigns in real time.

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Meet Mi9

Over the past few months, I’ve shared with you our vision for the future of media, through articles and various industry events. The rebrand of our company to Mi9 signals our dedication to this future.

This is so much more than a rebrand. We are expanding beyond publishing to offer our clients more in digital media products, data, insights and advertising technology.

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Matt James announced as new MD of Mi9 Media

In June 2012, Matt James will join Mi9 as the Managing Director of Mi9 Media, bringing with him 21 years of global media communications experience.

Matt will move from the UK for the role, where since 2010 he has been in the role of MD at Starcom Mediavest Group (Publicis).

Prior to that he was MD of Omnicom Media Group’s flagship international operation, OMD International London for a 12 year stint - during which, at age 27, he was named one of the youngest managing directors of a UK top ten media agency.

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What's next for ninemsn in 2012 - Part 2

In part one, of this two part series, we started to look at what 2012 looks like for ninemsn and our advertisers. We looked at trends including, Context is King, New Horizons for TV, Virtual Togetherness and Regulators Narrow Their Focus as Consumers Pay the Price. Part two will look at a Seamless, Multiscreen World, Connect the Dots, Share Wars, and Real Time Bidding and Automation.

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